TIPSY ELVES
UX/UI DESIGN
E-COMMERCE DESIGN
ART DIRECTION
DIGITAL DESIGN SYSTEMS
Founded in San Diego and famously featured on Shark Tank, Tipsy Elves is a playful apparel brand known for its outrageous holiday collections, bold designs, and commitment to making life a little more fun.
I partnered with the founder of Tipsy Elves and my longtime development partners at Aktiva Media to redesign the brand's Shopify shopping experience across desktop and mobile. From homepage and navigation to product pages, cart, and upsell features, the refresh focused on creating a more cohesive, intuitive experience while keeping the brand's playful personality front and center.
The result is a refreshed ecommerce experience with flexible layouts for seasonal campaigns and a smoother shopping journey, contributing to a reported 7% year-over-year increase in conversion rate and a 13% increase in average order value.
“Brian was fantastic to work with on our full TipsyElves.com redesign. He was incredibly responsive and quick to turn around requests. Beyond his design skills, he brings a great eye for UX and helped us create a much more cohesive, intuitive shopping experience. His work has made a real impact on our business - our conversion rate is up 7% year over year, and our average order value has increased 13%, thanks in large part to the upsell features he helped us design. We couldn't be happier with his work and would highly recommend him!”
— Evan Mendelsohn, Co-founder, Tipsy Elves