TINY RITUALS
CREATIVE DIRECTION
E-COMMERCE & UX/UI Design
DIGITAL MARKETING
PACKAGING & PRINT
Tiny Rituals is a jewelry and lifestyle brand offering crystals, gemstones, and spiritual jewelry inspired by mindfulness, intention, and everyday rituals.
One of my very first clients when I went independent in 2020, Tiny Rituals has been an ongoing creative partnership ever since. What started as a complete UX/UI overhaul of their original Shopify store, along with developing the brand's style guide in collaboration with co-founder, Benn Mendelsohn, has grown into continuous improvements across the homepage, navigation, product pages, and cart, supported by ongoing A/B testing and conversion rate optimization.
Beyond the website, I create seasonal campaigns, promotional graphics, and email marketing designs, along with packaging inserts, postcards, catalogs, wholesale materials, and retail collateral.
The result is a cohesive, evolving brand experience across digital and print that continues to grow and adapt alongside the business.