RENATA’S HEARTH

Renata's Hearth is a modern Latin restaurant at the iconic Arizona Biltmore in Phoenix, introduced as part of the resort's grand reopening.

I was brought on to develop the restaurant's brand strategy and visual identity, collaborating with the team to shape the story, personality, and mythology behind Renata. Inspired by fire, smoke, and Latin culinary traditions, the identity combines earthy colors, expressive typography, and evocative imagery to create a sophisticated yet mysterious aesthetic.

I brought the brand to life across menus, stationery, merchandise, and restaurant collateral, while developing photography guidelines, social media direction, and creative assets for the launch.

The result is a rich, evocative brand identity that captures the mystery, allure, and captivating spirit of Renata, bringing her story to life through an atmosphere of fire, flavor, and intrigue. The project also marked the beginning of a larger creative partnership with Arizona Biltmore, where I went on to lead design across the resort's reopening.