NUTRIDYN

Founded in 1973, NutriDyn is a family-owned pioneer in clinical nutrition, providing science-backed, practitioner-exclusive supplements for over 50 years.

Ahead of its 50th anniversary, I collaborated closely with NutriDyn's creative director and leadership team on a complete brand refresh, from positioning and identity exploration to a bold new logo, vibrant color palette, and cohesive packaging system across multiple product lines. The project also extended into stationery, marketing collateral, product literature, and imagery direction, balancing a modern, lifestyle-inspired aesthetic with the brand's clinical credibility.

The result is a fresh, future-forward identity that celebrates 50 years of NutriDyn while setting the stage for the next 50.