CAY SKIN

Founded by supermodel Winnie Harlow, Cay Skin is a skincare and sun protection brand inspired by the belief that SPF should feel as good as it looks.

I partnered with Cay Skin to establish a cohesive look and feel for the brand's email marketing, developing a standardized email template design alongside digital retargeting ads. The creative brought Cay Skin's vibrant personality to life through bold visuals, product storytelling, and consistent branding across digital channels.

The result is a recognizable, flexible email design system and a collection of digital marketing assets that keep the brand looking fresh, engaging, and consistent.