ARIZONA BILTMORE
A WALDORF ASTORIA RESORT

An icon of luxury hospitality since 1929, Arizona Biltmore, a Waldorf Astoria Resort, underwent a landmark $70 million renovation and rebrand, ushering in a new chapter for the historic Phoenix property.

Brought on ahead of the resort's grand reopening, I helped bring its refreshed vision to life, translating the new brand identity across the property. From restaurant and bar menus to in-room collateral, spa materials, signage, sales presentations, advertising, and more, the project spanned countless branded touchpoints throughout the resort.

The result was a cohesive, elevated brand experience that carried the resort's new identity throughout the property, from the smallest details to the overall guest experience.