ALTURA POOL BAR & KITCHEN

Altura Pool Bar & Kitchen is an elevated poolside oasis at Signia by Hilton San Jose, bringing a vibrant, day-club-inspired dining and entertainment experience to the heart of downtown.

I partnered with the hotel to develop the brand's visual identity, capturing the energy of sunny pool days, weekend DJs, and laid-back luxury. Meaning "height" in Spanish, Altura celebrates the idea of reaching new heights in hospitality. The identity combines a modern wordmark, bold, colorful palette, and playful palm-inspired iconography, a nod to the towering palms surrounding the pool.

I also carried the identity through to the menu design, creating a cohesive look that feels fun, inviting, and effortlessly stylish.

The result is a bright, spirited brand that brings together poolside relaxation, culinary experiences, and the energy of a lively social destination.